Guide To SEO Master Blueprint With Your Website
Without too huge of an investment, your knowledge of SEO can grow quickly.
What have you found most helpful on your SEO education journey? What would you recommend for others in terms of additional websites, blogs, books, or conferences? Let us know in the comments below. In addition to Forbes, my writi I cover digital marketing for the entrepreneur as well as the CMO.
1. On-Site SEO Basics
Share to facebook Share to twitter Share to linkedin It is a fact of learning that all education is self-education. What objectives do search engine owners have outside of making money? What is the future of search? Photo: Rand Fishkin, courtesy Moz. Josh Steimle Subscriber. Read More. With more than hours of advanced HD video content and hyper interactive modules, this program allows you to learn at your own pace. You can either try the Demo Version and explore only 3 modules or go all in for the full account.
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This path will allow you to learn about On-Page Optimization, technical SEO, keyword research, information architecture, competitor research, link analysis, etc. The guide is divided into 9 chapters which deal with the most important topics one by one including keyword research, on-page and technical SEO, link building and much more. There are several real use cases, infographics and downloadable PDF checklists so you will get a nice overview of how SEO works and what techniques to use.
Top 10 Best SEO Books: Highest Rated Search Engine Optimization Books (Reviews)
You can do a test to earn a certificate or be inspired by tens of additional SEO resources and related specific SEO techniques to improve your knowledge. In association with leading research, this institute managed to develop an advanced SEO training and site optimization. It was created mainly for internet and marketing professionals who want to increase their organic reach, get relevant traffic, and quality scores.
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Top 10 Best SEO Books Recommended by the Pros - Reviews
Last updated on May 16, - 14 min read. SEMrush Academy 2.
The Blueprint Training 4. The title tag is the first thing that users see in the SERP, and is one of the top 3 most important on-page SEO elements alongside meta-description and page content. A title tag has to be kept under characters use a tool like this to count the characters quickly. The best format for a title tag is:. The meta-description is all about summarizing what makes your restaurant unique in a succinct paragraph around - characters in length. Although it's important to keep the paragraph relevant, in no way is it recommended to stuff it full of keywords - the primary purpose is to provide a nice description that will hopefully attract customers to click through to your page.
Here is an example meta-description for Aria:. Welcome to Aria Italian restaurant in East York. We offer a wide range of delicious Italian cuisine, including pasta and pizza for eat-in and home delivery. Presentation can mean the difference between a loyal customer and a missed sale for a restaurant, and this applies both at the bricks-and-mortar location and online. Take full advantage of the online medium by displaying large, full-color images of the food that you offer; search engine traffic from image search is not insignificant, but to make sure that your restaurant gets the exposure it deserves, add alt-tags to each and every image.
Now we're really starting to get into the good stuff! Rich snippets are a type of mark-up that you can add to your restaurant web page to provide additional data that can be displayed in the SERP. An example of a rich snippet might be a map marker and contact details, a profile photo of the head chef or even a list of opening hours. A list of rich snippets available for restaurants can be found here at Schema.
If you haven't visited Google Plus the search engine giant's social network , now is the time. Making the most of Google Plus for local businesses including restaurants is an entire article in itself, but as a first step you should sign up and create a local page for your restaurant. From this local page you can share blog posts, videos, photos, links and even vouchers with your customers. One of the biggest benefits that a Google Plus Local listing offers is that they are integrated with Zagat ratings, and if a customer really likes your restaurant and posts a review, the review will be shared across their Google Plus network.
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The final piece of the puzzle in this guide is to build an online presence using restaurant directories and review sites. By adding your restaurant to sites like Yelp and Urbanspoon, not only can you make sure that relevant information is posted on your profile - you can also take advantage of the authority that these sites have built up in the search engine rankings. Most restaurant review platforms will allow you to create a link back to your actual restaurant site, and even if the link is no-follow it still lends credibility to your restaurant site.
Here is a great list of citation sources for Canadian businesses. In this guide we've gained a solid understanding of the main pillars of SEO for restaurants.